UX strategy and management
UX strategy and management
This course will equip you with the essential knowledge and skills needed to navigate the strategic landscape of user experience (UX) design within organisations. Throughout it, you will delve into the strategic aspects of UX, focusing on how to align user-centred design principles with broader business goals. You will explore various methodologies and frameworks for crafting effective UX strategies that drive product success and enhance user satisfaction. Additionally, you will learn to manage UX projects efficiently, balancing stakeholder needs, user requirements, and resource constraints to deliver exceptional user experiences.
Skills
Apply project management principles and practices to manage UX projects.
Facilitate design critiques and establish feedback loops within UX teams, nurturing a culture of continuous improvement.
Define, measure and interpret key performance indicators (KPIs) for UX initiatives, conduct usability testing, analyse user engagement metrics, and evaluate the impact of UX projects on both business outcomes and user satisfaction.
Skills
Apply project management principles and practices to manage UX projects.
Facilitate design critiques and establish feedback loops within UX teams, nurturing a culture of continuous improvement.
Define, measure and interpret key performance indicators (KPIs) for UX initiatives, conduct usability testing, analyse user engagement metrics, and evaluate the impact of UX projects on both business outcomes and user satisfaction.
Skills
Apply project management principles and practices to manage UX projects.
Facilitate design critiques and establish feedback loops within UX teams, nurturing a culture of continuous improvement.
Define, measure and interpret key performance indicators (KPIs) for UX initiatives, conduct usability testing, analyse user engagement metrics, and evaluate the impact of UX projects on both business outcomes and user satisfaction.
Course Structure
Week 1 - Introduction to UX Design
Week 2 - The relationship between UX Design and business
Week 3 - Managing UX Design
Week 4 - From the waterfall model to agile methods
Week 5 - The world after Scrum
Week 6 - Visual tools to use in Agile Methods
Week 7 - Lean Startup and MVP
Week 8 - Lean UX
Week 9 - Design Sprint - part 1
Week 10 - Design Sprint - part 2
Week 11 - Tools for collaboration, communication and management of UX Design projects
Week 12 - Collaborative Design Platforms
Week 13 - Planning in UX Design
Week 14 - Planning schedules and budgets in UX Design
Week 15 - Evaluating the impact of UX Design on companies
Week 16 - Final assessment - UX project management plan
Course Structure
Week 1 - Introduction to UX Design
Week 2 - The relationship between UX Design and business
Week 3 - Managing UX Design
Week 4 - From the waterfall model to agile methods
Week 5 - The world after Scrum
Week 6 - Visual tools to use in Agile Methods
Week 7 - Lean Startup and MVP
Week 8 - Lean UX
Week 9 - Design Sprint - part 1
Week 10 - Design Sprint - part 2
Week 11 - Tools for collaboration, communication and management of UX Design projects
Week 12 - Collaborative Design Platforms
Week 13 - Planning in UX Design
Week 14 - Planning schedules and budgets in UX Design
Week 15 - Evaluating the impact of UX Design on companies
Week 16 - Final assessment - UX project management plan
Course Structure
Week 1 - Introduction to UX Design
Week 2 - The relationship between UX Design and business
Week 3 - Managing UX Design
Week 4 - From the waterfall model to agile methods
Week 5 - The world after Scrum
Week 6 - Visual tools to use in Agile Methods
Week 7 - Lean Startup and MVP
Week 8 - Lean UX
Week 9 - Design Sprint - part 1
Week 10 - Design Sprint - part 2
Week 11 - Tools for collaboration, communication and management of UX Design projects
Week 12 - Collaborative Design Platforms
Week 13 - Planning in UX Design
Week 14 - Planning schedules and budgets in UX Design
Week 15 - Evaluating the impact of UX Design on companies
Week 16 - Final assessment - UX project management plan
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
£800.00
£800.00
flexible payment options available
flexible payment options available
100% Online
100% Online
100% Online
Real support from expert tutors
Real support from expert tutors
Real support from expert tutors
Starts in April
Starts in April
Starts in April
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
16 weeks
16 weeks
16 weeks
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
