Skills
Demonstrate rigour and validity of the key marketing models and business cases to perform market analysis using features of Economic Sentiment and integrate them into marketing strategies.
Apply actions and strategies for sustainability and growth in business developing knowledge through detailed investigation of micro and macroeconomics and economic integration.
Demonstrate a critical awareness of current issues in business and management through analysis and evaluation of a broader global economy.
Course Structure
Week 1 - Economics as a science
Week 2 - Macroeconomics and Microeconomics
Week 3 - Economics Theories and Consumer Market
Week 4 - Market Equilibrium: price, elasticity, supply and demand
Week 5 - Scarcity and the need for choice
Week 6 - Markets and competition - the differentiation of goods
Week 7 - People, Information, Goods and Behaviour
Week 8 - Household Behavior
Week 9 - Consumers in the market
Week 10 - Consumers and the financial market
Week 11 - Measuring business value
Week 12 - Cost of Living Measurement and Consumer Price Index
Week 13 - Economic Growth
Week 14 - Emerging issues and consumer perspective
Week 15 - Implications of the consumer economy for social policy
Week 16 - Assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
