Trend forecasting and emerging technologies
Trend forecasting and emerging technologies
This course will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The course will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Skills
Analyse market shifts, consumer behaviours, and industry innovations to anticipate emerging trends in the marketing landscape, enabling them to proactively identify opportunities and stay ahead of competitors.
Identify, analyse and summarise your knowledge of emerging technologies and learn how to leverage them effectively to craft innovative marketing strategies and enhance consumer engagement.
Anticipate future developments in both trends and technologies, and adjust marketing strategies accordingly to drive sustainable business growth in dynamic market environments.
Skills
Analyse market shifts, consumer behaviours, and industry innovations to anticipate emerging trends in the marketing landscape, enabling them to proactively identify opportunities and stay ahead of competitors.
Identify, analyse and summarise your knowledge of emerging technologies and learn how to leverage them effectively to craft innovative marketing strategies and enhance consumer engagement.
Anticipate future developments in both trends and technologies, and adjust marketing strategies accordingly to drive sustainable business growth in dynamic market environments.
Skills
Analyse market shifts, consumer behaviours, and industry innovations to anticipate emerging trends in the marketing landscape, enabling them to proactively identify opportunities and stay ahead of competitors.
Identify, analyse and summarise your knowledge of emerging technologies and learn how to leverage them effectively to craft innovative marketing strategies and enhance consumer engagement.
Anticipate future developments in both trends and technologies, and adjust marketing strategies accordingly to drive sustainable business growth in dynamic market environments.
Structure
Week 1 - Introduction to Trend Forecasting and Emerging Technologies
Week 2 - Overview of megatrends
Week 3 - Trends and implications to business, society and cultures
Week 4 - Alternative scenarios
Week 5 - Creating Value & Competitive Advantage with Emergents Technologies
Week 6 - Technology Adoption Cycle
Week 7 - Consumer Behavior Analysis & AI-based Data Analysis Tools
Week 8 - Market Research for forecasting
Week 9 - Generative AI (Artificial Intelligence) applied to marketing and Machine Learning
Week 10 - Internet of Behavior (loB) and wearable technology
Week 11 - Extended Reality and Virtual Reality
Week 12 - Digital Twins
Week 13 - Blockchain and cryptocurrency
Week 14 - Ethical and privacy considerations
Week 15 & 16 - The Business of the future / Assessment
Structure
Week 1 - Introduction to Trend Forecasting and Emerging Technologies
Week 2 - Overview of megatrends
Week 3 - Trends and implications to business, society and cultures
Week 4 - Alternative scenarios
Week 5 - Creating Value & Competitive Advantage with Emergents Technologies
Week 6 - Technology Adoption Cycle
Week 7 - Consumer Behavior Analysis & AI-based Data Analysis Tools
Week 8 - Market Research for forecasting
Week 9 - Generative AI (Artificial Intelligence) applied to marketing and Machine Learning
Week 10 - Internet of Behavior (loB) and wearable technology
Week 11 - Extended Reality and Virtual Reality
Week 12 - Digital Twins
Week 13 - Blockchain and cryptocurrency
Week 14 - Ethical and privacy considerations
Week 15 & 16 - The Business of the future / Assessment
Structure
Week 1 - Introduction to Trend Forecasting and Emerging Technologies
Week 2 - Overview of megatrends
Week 3 - Trends and implications to business, society and cultures
Week 4 - Alternative scenarios
Week 5 - Creating Value & Competitive Advantage with Emergents Technologies
Week 6 - Technology Adoption Cycle
Week 7 - Consumer Behavior Analysis & AI-based Data Analysis Tools
Week 8 - Market Research for forecasting
Week 9 - Generative AI (Artificial Intelligence) applied to marketing and Machine Learning
Week 10 - Internet of Behavior (loB) and wearable technology
Week 11 - Extended Reality and Virtual Reality
Week 12 - Digital Twins
Week 13 - Blockchain and cryptocurrency
Week 14 - Ethical and privacy considerations
Week 15 & 16 - The Business of the future / Assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
£1,200.00
£1,200.00
flexible payment options available
flexible payment options available
100% Online
100% Online
100% Online
Real support from expert tutors
Real support from expert tutors
Real support from expert tutors
Start in February
Start in February
Start in February
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
16 weeks
16 weeks
16 weeks
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
