User journey & prototyping
User journey & prototyping
This course teaches you to design user-centered experiences that exceed expectations across digital platforms. You will explore user journey frameworks, conduct user research, and gain insights into user needs, behaviors, and pain points. You will then turn these insights into interactive, high-fidelity prototypes using advanced tools, mastering the skills needed for intuitive and engaging design.
Skills
Conduct user research to gather insights into user behaviors, preferences, and motivations throughout the user journey, employing various qualitative and quantitative research methods.
Create user-centric high-fidelity prototypes that accurately represent the user interface and functionality of digital products, applying user insights to design interactive prototypes that address user needs and preferences.
Iterate based on user feedback through prototype testing and refinement to enhance their designs, demonstrating the ability to analyze feedback effectively and make informed design decisions.
Skills
Conduct user research to gather insights into user behaviors, preferences, and motivations throughout the user journey, employing various qualitative and quantitative research methods.
Create user-centric high-fidelity prototypes that accurately represent the user interface and functionality of digital products, applying user insights to design interactive prototypes that address user needs and preferences.
Iterate based on user feedback through prototype testing and refinement to enhance their designs, demonstrating the ability to analyze feedback effectively and make informed design decisions.
Skills
Conduct user research to gather insights into user behaviors, preferences, and motivations throughout the user journey, employing various qualitative and quantitative research methods.
Create user-centric high-fidelity prototypes that accurately represent the user interface and functionality of digital products, applying user insights to design interactive prototypes that address user needs and preferences.
Iterate based on user feedback through prototype testing and refinement to enhance their designs, demonstrating the ability to analyze feedback effectively and make informed design decisions.
Course Structure
Week 1 - User-Centred Design Principles
Week 2 - Empathize Phase: Introduction & desk research
Week 3 - Empathize Phase: Understanding competitors' offerings to users and prioritizing insights
Week 4 - Empathize Phase: Understanding user needs and behaviors
Week 5 - Define Phase: Creating User Personas
Week 6 - Define Phase: Mapping Touchpoints & Defining the Problem
Week 7 - Ideate Phase: Generating Ideas
Week 8 - Ideate Phase: Creating concepts
Week 9 - Prototype Phase: Creating user flows & storyboard
Week 10 - Prototype Phase: Creating wireframes
Week 11 - Prototype Phase: Creating low-fidelity prototypes
Week 12 - Test Phase: Best practices for user testing
Week 13 - Test Phase: Collecting insights and preparing key insights
Week 14 - Iterating and refining prototypes based on user feedback and analytics
Week 15 - Presenting and communicating design solutions to stakeholders
Week 16 - Final presentation and assessment
Course Structure
Week 1 - User-Centred Design Principles
Week 2 - Empathize Phase: Introduction & desk research
Week 3 - Empathize Phase: Understanding competitors' offerings to users and prioritizing insights
Week 4 - Empathize Phase: Understanding user needs and behaviors
Week 5 - Define Phase: Creating User Personas
Week 6 - Define Phase: Mapping Touchpoints & Defining the Problem
Week 7 - Ideate Phase: Generating Ideas
Week 8 - Ideate Phase: Creating concepts
Week 9 - Prototype Phase: Creating user flows & storyboard
Week 10 - Prototype Phase: Creating wireframes
Week 11 - Prototype Phase: Creating low-fidelity prototypes
Week 12 - Test Phase: Best practices for user testing
Week 13 - Test Phase: Collecting insights and preparing key insights
Week 14 - Iterating and refining prototypes based on user feedback and analytics
Week 15 - Presenting and communicating design solutions to stakeholders
Week 16 - Final presentation and assessment
Course Structure
Week 1 - User-Centred Design Principles
Week 2 - Empathize Phase: Introduction & desk research
Week 3 - Empathize Phase: Understanding competitors' offerings to users and prioritizing insights
Week 4 - Empathize Phase: Understanding user needs and behaviors
Week 5 - Define Phase: Creating User Personas
Week 6 - Define Phase: Mapping Touchpoints & Defining the Problem
Week 7 - Ideate Phase: Generating Ideas
Week 8 - Ideate Phase: Creating concepts
Week 9 - Prototype Phase: Creating user flows & storyboard
Week 10 - Prototype Phase: Creating wireframes
Week 11 - Prototype Phase: Creating low-fidelity prototypes
Week 12 - Test Phase: Best practices for user testing
Week 13 - Test Phase: Collecting insights and preparing key insights
Week 14 - Iterating and refining prototypes based on user feedback and analytics
Week 15 - Presenting and communicating design solutions to stakeholders
Week 16 - Final presentation and assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
£800.00
£800.00
flexible payment options available
flexible payment options available
100% Online
100% Online
100% Online
Real support from expert tutors
Real support from expert tutors
Real support from expert tutors
Start in April
Start in April
Start in April
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
16 Weeks
16 Weeks
16 Weeks
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
