Skills
Conduct user research to gather insights into user behaviors, preferences, and motivations throughout the user journey, employing various qualitative and quantitative research methods.
Create user-centric high-fidelity prototypes that accurately represent the user interface and functionality of digital products, applying user insights to design interactive prototypes that address user needs and preferences.
Iterate based on user feedback through prototype testing and refinement to enhance their designs, demonstrating the ability to analyze feedback effectively and make informed design decisions.
Course Structure
Week 1 - User-Centred Design Principles
Week 2 - Empathize Phase: Introduction & desk research
Week 3 - Empathize Phase: Understanding competitors' offerings to users and prioritizing insights
Week 4 - Empathize Phase: Understanding user needs and behaviors
Week 5 - Define Phase: Creating User Personas
Week 6 - Define Phase: Mapping Touchpoints & Defining the Problem
Week 7 - Ideate Phase: Generating Ideas
Week 8 - Ideate Phase: Creating concepts
Week 9 - Prototype Phase: Creating user flows & storyboard
Week 10 - Prototype Phase: Creating wireframes
Week 11 - Prototype Phase: Creating low-fidelity prototypes
Week 12 - Test Phase: Best practices for user testing
Week 13 - Test Phase: Collecting insights and preparing key insights
Week 14 - Iterating and refining prototypes based on user feedback and analytics
Week 15 - Presenting and communicating design solutions to stakeholders
Week 16 - Final presentation and assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
