Skills
Demonstrate advanced knowledge of specialist technical and practical aspects of design ideation and professional concerns relevant to your practice of design.
Critically reflect on technical and practical knowledge and evaluate the rigour and validity in the development of your design work.
Demonstrate how your professional practice or research relates to design and evaluate how this informs new or revised approaches to your creative design practice.
Communicate the innovation strategy created with the application of the contents included in this course.
Course Structure
Week 1 - Introduction to Design Innovation
Week 2 - Consumer Cultures and Subcultures
Week 3 - Postmodern Consumer and Segment markets
Week 4 - Lifestyle and Trends
Week 5 - Research: Empathy and Ethnography tools
Week 6 - Ideation
Week 7 - Co-creation and user-centred innovation
Week 8 - Product Development
Week 9 - Nature, Technology and Design
Week 10 - Environmental and Sustainable Design
Week 11 - Supply Chain and Fair Trade
Week 12 - Innovation Culture
Week 13 - Business Design
Week 14 - Storytelling
Weeks 15 and 16 - Project Portfolio and Presentation
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
