Skills
Analyse and critically evaluate trend developments and develop informed insights through the application and evaluation of new alternative scenarios.
Identify, analyse and summarise your knowledge of megatrends and their relationship with new technologies.
Demonstrate through trend and analytical research how scenario analysis impacts marketing strategies
Structure
Week 1 - A History of the Future
Week 2 - Thinking about the future
Week 3 - The four P's of the future
Week 4 - Overview of megatrends
Week 5 - Trends - Scenarios for 2040
Week 6 - Life-changing scientific discoveries
Week 7 - Research tools for prediction
Week 8 - The post-information age
Week 9 - Disruptive innovations and their effects
Week 10 - Ethics of futures research
Week 11 - Alternative scenarios
Week 12 - Future: an age of optimism?
Week 13 - Marketing trends and technology
Week 14 - Retail trends and forecasts
Week 15 - The business of the future
Week 16 - Final Assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
