Strategic marketing
Strategic marketing
This course will teach you how to examine key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the course is how companies create and sustain competitive advantage through the engagement of marketing strategies. You will learn to think strategically and to articulate different elements of the marketing strategy process, specially linking mission, vision and objectives with segmentation, targeting and positioning (STP), along with the consequent and coherent development of competitive offer to target markets.
Skills
Understand the place and contribution of marketing to the overall management of an organisation, and critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings and in supporting the sustainable growth of the global economy and society.
Apply key marketing theories and analytical tools to systematically analyse the external environment and internal capabilities of an organisation as well as to recognise promising business opportunities and identify the most cost-effective ways for growth.
Identify and analyse market-related problems and select strategies or create processes to solve them. Think strategically about marketing issues and develop the most suitable plan of action. demonstrating innovative and entrepreneurial thinking.
Demonstrate the necessary skills of leadership, communication and control to lead efficient implementation of marketing strategies and to take responsibility for corrective actions, if and when necessary.
Skills
Understand the place and contribution of marketing to the overall management of an organisation, and critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings and in supporting the sustainable growth of the global economy and society.
Apply key marketing theories and analytical tools to systematically analyse the external environment and internal capabilities of an organisation as well as to recognise promising business opportunities and identify the most cost-effective ways for growth.
Identify and analyse market-related problems and select strategies or create processes to solve them. Think strategically about marketing issues and develop the most suitable plan of action. demonstrating innovative and entrepreneurial thinking.
Demonstrate the necessary skills of leadership, communication and control to lead efficient implementation of marketing strategies and to take responsibility for corrective actions, if and when necessary.
Skills
Understand the place and contribution of marketing to the overall management of an organisation, and critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings and in supporting the sustainable growth of the global economy and society.
Apply key marketing theories and analytical tools to systematically analyse the external environment and internal capabilities of an organisation as well as to recognise promising business opportunities and identify the most cost-effective ways for growth.
Identify and analyse market-related problems and select strategies or create processes to solve them. Think strategically about marketing issues and develop the most suitable plan of action. demonstrating innovative and entrepreneurial thinking.
Demonstrate the necessary skills of leadership, communication and control to lead efficient implementation of marketing strategies and to take responsibility for corrective actions, if and when necessary.
Course Structure
Week 1 - Basic Concepts of Marketing
Week 2 - Marketing Management Essentials
Week 3 - Environmental Analysis
Week 4 - Customer Analysis
Week 5 - Competitor Analysis
Week 6 - Portfolio Analysis and Forecasting
Week 7 - Market Segmentation, Targeting and Positioning Strategies
Week 8 - Sustainable Competitive Advantage
Week 9 - Competing through Innovation and Product Strategy
Week 10 - Competing through Pricing and Distribution Strategy
Week 11 - Competing through Communication Strategy
Week 12 - Competing through Digital Communication
Week 13 - Competing through Superior Customer Service and Customer Relationships
Week 14 - Competing through Corporate Social Responsibility
Week 15 - Implementing the Strategy
Week 16 - Assessment
Course Structure
Week 1 - Basic Concepts of Marketing
Week 2 - Marketing Management Essentials
Week 3 - Environmental Analysis
Week 4 - Customer Analysis
Week 5 - Competitor Analysis
Week 6 - Portfolio Analysis and Forecasting
Week 7 - Market Segmentation, Targeting and Positioning Strategies
Week 8 - Sustainable Competitive Advantage
Week 9 - Competing through Innovation and Product Strategy
Week 10 - Competing through Pricing and Distribution Strategy
Week 11 - Competing through Communication Strategy
Week 12 - Competing through Digital Communication
Week 13 - Competing through Superior Customer Service and Customer Relationships
Week 14 - Competing through Corporate Social Responsibility
Week 15 - Implementing the Strategy
Week 16 - Assessment
Course Structure
Week 1 - Basic Concepts of Marketing
Week 2 - Marketing Management Essentials
Week 3 - Environmental Analysis
Week 4 - Customer Analysis
Week 5 - Competitor Analysis
Week 6 - Portfolio Analysis and Forecasting
Week 7 - Market Segmentation, Targeting and Positioning Strategies
Week 8 - Sustainable Competitive Advantage
Week 9 - Competing through Innovation and Product Strategy
Week 10 - Competing through Pricing and Distribution Strategy
Week 11 - Competing through Communication Strategy
Week 12 - Competing through Digital Communication
Week 13 - Competing through Superior Customer Service and Customer Relationships
Week 14 - Competing through Corporate Social Responsibility
Week 15 - Implementing the Strategy
Week 16 - Assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
£800.00
£800.00
flexible payment options available
flexible payment options available
100% Online
100% Online
100% Online
Real support from expert tutors
Real support from expert tutors
Real support from expert tutors
Starts in April
Starts in April
Starts in April
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
16 weeks
16 weeks
16 weeks
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
