Skills
Understand the place and contribution of marketing to the overall management of an organisation, and critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings and in supporting the sustainable growth of the global economy and society.
Apply key marketing theories and analytical tools to systematically analyse the external environment and internal capabilities of an organisation as well as to recognise promising business opportunities and identify the most cost-effective ways for growth.
Identify and analyse market-related problems and select strategies or create processes to solve them. Think strategically about marketing issues and develop the most suitable plan of action. demonstrating innovative and entrepreneurial thinking.
Demonstrate the necessary skills of leadership, communication and control to lead efficient implementation of marketing strategies and to take responsibility for corrective actions, if and when necessary.
Course Structure
Week 1 - Basic Concepts of Marketing
Week 2 - Marketing Management Essentials
Week 3 - Environmental Analysis
Week 4 - Customer Analysis
Week 5 - Competitor Analysis
Week 6 - Portfolio Analysis and Forecasting
Week 7 - Market Segmentation, Targeting and Positioning Strategies
Week 8 - Sustainable Competitive Advantage
Week 9 - Competing through Innovation and Product Strategy
Week 10 - Competing through Pricing and Distribution Strategy
Week 11 - Competing through Communication Strategy
Week 12 - Competing through Digital Communication
Week 13 - Competing through Superior Customer Service and Customer Relationships
Week 14 - Competing through Corporate Social Responsibility
Week 15 - Implementing the Strategy
Week 16 - Assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
