Skills
Demonstrate your ability to show originality, insight and critical reflection in a resolved project, based on your research, analysis and summarization of qualitative and quantitative research instruments.
Demonstrate critical awareness of current issues through research, and by identifying creative approaches to practice in written and visual form.
Apply relevant theories and research methods to a practical scenario.
Course Structure
Week 1 - Introduction to research
Week 2 - Understanding research philosophies and methods
Week 3 - Formulating the research topic and research goals (part 1)
Week 4 - Formulating the research topic and research goals (part 2)
Week 5 - Critically reviewing the literature (part 1)
Week 6 - Critically reviewing the literature (part 2)
Week 7 - Research Methodology
Week 8 - Sampling
Week 9 - Using secondary data & collecting primary data
Week 10 - Collecting primary data: Observation & Interviews
Week 11 - Collecting primary data: Surveys
Week 12 - Analysing qualitative data
Week 13 - Analysing quantitative data
Week 14 - Visual Research methods and techniques
Week 15 - New and emerging research methods & Guidelines for Final Research Project
Week 16 - Final presentation and assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
