Product management
Product management
In this course, you will study how companies develop and manage products, services and brands. The product and the brand are usually the first and most basic marketing considerations. You will be shown the definition of products and services, and the decisions that companies make regarding theirs, their product lines and product mixes. You will learn about the four characteristics that affect services marketing and the additional marketing considerations services require.
Skills
Categorize product/service levels using key contextual and theoretical knowledge.
Demonstrate the ability to manage product and service portfolios.
Prepare a resolved integrated product/service strategy that incorporates brand management.
Skills
Categorize product/service levels using key contextual and theoretical knowledge.
Demonstrate the ability to manage product and service portfolios.
Prepare a resolved integrated product/service strategy that incorporates brand management.
Skills
Categorize product/service levels using key contextual and theoretical knowledge.
Demonstrate the ability to manage product and service portfolios.
Prepare a resolved integrated product/service strategy that incorporates brand management.
Lesson Breakdown
Lesson 1 - Introduction to Product Management
Lesson 2 - Products and Services - Part I
Lesson 3 - Products and Services - Part II
Lesson 4 - Service Marketing
Lesson 5 - Developing New Products and Services
Lesson 6 - Branding Strategy
Lesson 7 - Trends and Innovations in Product and Service Management
Lesson Breakdown
Lesson 1 - Introduction to Product Management
Lesson 2 - Products and Services - Part I
Lesson 3 - Products and Services - Part II
Lesson 4 - Service Marketing
Lesson 5 - Developing New Products and Services
Lesson 6 - Branding Strategy
Lesson 7 - Trends and Innovations in Product and Service Management
Lesson Breakdown
Lesson 1 - Introduction to Product Management
Lesson 2 - Products and Services - Part I
Lesson 3 - Products and Services - Part II
Lesson 4 - Service Marketing
Lesson 5 - Developing New Products and Services
Lesson 6 - Branding Strategy
Lesson 7 - Trends and Innovations in Product and Service Management
Final Assessment
The final assignment for this course will be a review of what you've studied.
Final Assessment
The final assignment for this course will be a review of what you've studied.
Final Assessment
The final assignment for this course will be a review of what you've studied.
£349.00
£349.00
100% Online
100% Online
100% Online
7 lessons
7 lessons
7 lessons
Certificate upon completion
Certificate upon completion
Certificate upon completion
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a digital certificate issued by the London School of Design and Marketing. It’s recognised by employers and trusted by professionals in creative and digital industries.
Related programmes
Related programmes
Related programmes
Be the first to learn
Select the programmes you’re interested in and secure your spot for early-access pricing. Only 100 spots.
Be the first to learn
Select the programmes you’re interested in and secure your spot for early-access pricing.