Marketing automation & CRM
Marketing automation & CRM
This course will provide students with the skills to implement automated marketing strategies and campaigns and leveraging customer relationship management (CRM) systems to cultivate personalised customer experiences, lead nurturing, measure campaign effectiveness and drive sustainable business growth. By the end of the course, students will know how to use these tools to make marketing more efficient and build stronger relationships with customers.
Skills
Understand customer data and behaviour, and create customer journeys that meet individual needs, expectations and preferences, ultimately enhancing customer loyalty and retention.
Use CRM tools and implement automated marketing campaigns to improve efficiency and drive results.
Demonstrate the ability to apply KPI’s, critically interpret results and measure campaign success.
Skills
Understand customer data and behaviour, and create customer journeys that meet individual needs, expectations and preferences, ultimately enhancing customer loyalty and retention.
Use CRM tools and implement automated marketing campaigns to improve efficiency and drive results.
Demonstrate the ability to apply KPI’s, critically interpret results and measure campaign success.
Skills
Understand customer data and behaviour, and create customer journeys that meet individual needs, expectations and preferences, ultimately enhancing customer loyalty and retention.
Use CRM tools and implement automated marketing campaigns to improve efficiency and drive results.
Demonstrate the ability to apply KPI’s, critically interpret results and measure campaign success.
Course Structure
Week 1 - Digital Transformation and Marketing Technologies
Week 2 - The importance of MarTech
Week 3 - Maximise business outcomes with MarTech
Week 4 - CRM, Automation and BI – The heart of MarTech
Week 5 - CRM, Automation and Marketing Strategy
Week 6 - Relationship Marketing with CRM and Automation Systems
Week 7 - Customer Lifecycle Management
Week 8 - Content is King
Week 9 - Business Analytics & Intelligence
Week 10 - Plan your investment in a CRM
Week 11 - Plan for Marketing Automation Setup
Week 12 - The Human Factor of Technology
Week 13 - Choose and Integrate Systems
Week 14 - Innovative Automation Features
Week 15 - The new possibilities of AI (Artificial Intelligence)
Week 16 - Final assessment
Course Structure
Week 1 - Digital Transformation and Marketing Technologies
Week 2 - The importance of MarTech
Week 3 - Maximise business outcomes with MarTech
Week 4 - CRM, Automation and BI – The heart of MarTech
Week 5 - CRM, Automation and Marketing Strategy
Week 6 - Relationship Marketing with CRM and Automation Systems
Week 7 - Customer Lifecycle Management
Week 8 - Content is King
Week 9 - Business Analytics & Intelligence
Week 10 - Plan your investment in a CRM
Week 11 - Plan for Marketing Automation Setup
Week 12 - The Human Factor of Technology
Week 13 - Choose and Integrate Systems
Week 14 - Innovative Automation Features
Week 15 - The new possibilities of AI (Artificial Intelligence)
Week 16 - Final assessment
Course Structure
Week 1 - Digital Transformation and Marketing Technologies
Week 2 - The importance of MarTech
Week 3 - Maximise business outcomes with MarTech
Week 4 - CRM, Automation and BI – The heart of MarTech
Week 5 - CRM, Automation and Marketing Strategy
Week 6 - Relationship Marketing with CRM and Automation Systems
Week 7 - Customer Lifecycle Management
Week 8 - Content is King
Week 9 - Business Analytics & Intelligence
Week 10 - Plan your investment in a CRM
Week 11 - Plan for Marketing Automation Setup
Week 12 - The Human Factor of Technology
Week 13 - Choose and Integrate Systems
Week 14 - Innovative Automation Features
Week 15 - The new possibilities of AI (Artificial Intelligence)
Week 16 - Final assessment
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
£1,200.00
£1,200.00
flexible payment options available
flexible payment options available
100% Online
100% Online
100% Online
Real support from expert tutors
Real support from expert tutors
Real support from expert tutors
Start in February
Start in February
Start in February
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
16 weeks
16 weeks
16 weeks
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
