Innovative product strategy
Innovative product strategy
Learn to build products that stand out and deliver real value. This course combines product management fundamentals with design thinking to help you identify market needs, shape strategic roadmaps, and create innovative, user-centered solutions. Finish with a hands-on project that prepares you to lead product development in a competitive landscape.
Module 1: Product Management
Lesson 1 - Introduction to Product Management
Lesson 2 - Products and Services - Part I
Lesson 3 - Products and Services - Part II
Lesson 4 - Service Marketing
Lesson 5 - Developing New Products and Services
Lesson 6 - Branding Strategy
Lesson 7 - Trends and Innovations in Product and Service Management
Module 1: Product Management
Lesson 1 - Introduction to Product Management
Lesson 2 - Products and Services - Part I
Lesson 3 - Products and Services - Part II
Lesson 4 - Service Marketing
Lesson 5 - Developing New Products and Services
Lesson 6 - Branding Strategy
Lesson 7 - Trends and Innovations in Product and Service Management
Module 1: Product Management
Lesson 1 - Introduction to Product Management
Lesson 2 - Products and Services - Part I
Lesson 3 - Products and Services - Part II
Lesson 4 - Service Marketing
Lesson 5 - Developing New Products and Services
Lesson 6 - Branding Strategy
Lesson 7 - Trends and Innovations in Product and Service Management
Module 2: Design Thinking
Lesson 1 - Thinking about Design
Lesson 2 - Past and Present of Design Thinking
Lesson 3 - What Designers Should Know?
Lesson 4 - Your Design Topic
Lesson 5 - Design as Contextualization I
Lesson 6 - Design as Contextualization II
Lesson 7 - Design as Process
Lesson 8 - Design as Collaboration
Lesson 9 - Design as Observation
Lesson 10 - Design as Ideation I
Lesson 11 - Design as Ideation II
Lesson 12 - Design as Creativity and Innovation
Lesson 13 - Design as Prototyping
Lesson 14 - Design as Storytelling
Lesson 15 - Design as Reflection
Module 2: Design Thinking
Lesson 1 - Thinking about Design
Lesson 2 - Past and Present of Design Thinking
Lesson 3 - What Designers Should Know?
Lesson 4 - Your Design Topic
Lesson 5 - Design as Contextualization I
Lesson 6 - Design as Contextualization II
Lesson 7 - Design as Process
Lesson 8 - Design as Collaboration
Lesson 9 - Design as Observation
Lesson 10 - Design as Ideation I
Lesson 11 - Design as Ideation II
Lesson 12 - Design as Creativity and Innovation
Lesson 13 - Design as Prototyping
Lesson 14 - Design as Storytelling
Lesson 15 - Design as Reflection
Module 2: Design Thinking
Lesson 1 - Thinking about Design
Lesson 2 - Past and Present of Design Thinking
Lesson 3 - What Designers Should Know?
Lesson 4 - Your Design Topic
Lesson 5 - Design as Contextualization I
Lesson 6 - Design as Contextualization II
Lesson 7 - Design as Process
Lesson 8 - Design as Collaboration
Lesson 9 - Design as Observation
Lesson 10 - Design as Ideation I
Lesson 11 - Design as Ideation II
Lesson 12 - Design as Creativity and Innovation
Lesson 13 - Design as Prototyping
Lesson 14 - Design as Storytelling
Lesson 15 - Design as Reflection
Module 3: Final Practical Project
With expert tutor feedback + certification
An expert tutor will provide qualitative insights on what’s working, what could improve, and how to elevate your project.
Earn your Certificate of Program Completion + Portfolio - ready work
Module 3: Final Practical Project
With expert tutor feedback + certification
An expert tutor will provide qualitative insights on what’s working, what could improve, and how to elevate your project.
Earn your Certificate of Program Completion + Portfolio - ready work
Module 3: Final Practical Project
With expert tutor feedback + certification
An expert tutor will provide qualitative insights on what’s working, what could improve, and how to elevate your project.
Earn your Certificate of Program Completion + Portfolio - ready work
£599.00
£599.00
100% Online
100% Online
100% Online
22 lessons
22 lessons
22 lessons
Certificate upon program completion
Certificate upon program completion
Certificate upon program completion
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a digital certificate issued by the London School of Design and Marketing. It’s recognised by employers and trusted by professionals in creative and digital industries.
Related programmes
Related programmes
Related programmes
Be the first to learn
Select the programmes you’re interested in and secure your spot for early-access pricing. Only 100 spots.
Be the first to learn
Select the programmes you’re interested in and secure your spot for early-access pricing.