Digital marketing management
Digital marketing management
This unit teaches you how to create compelling digital content that connects with audiences and meets marketing goals. You will learn storytelling, visual communication, SEO, and multimedia production through practical exercises, and case studies, gaining the skills to craft impactful, engaging content.
Skills
Proficiency in content creation techniques, including storytelling, visual communication, and multimedia production.
Design strategies for content optimization, such as search engine optimization (SEO), social media promotion, and UX optimization, to ensure that content resonates with target audiences and achieves marketing objectives.
Explore and critically evaluate innovative approaches to content creation and distribution, leveraging emerging trends and technologies to differentiate brands and capture audience attention.
Skills
Proficiency in content creation techniques, including storytelling, visual communication, and multimedia production.
Design strategies for content optimization, such as search engine optimization (SEO), social media promotion, and UX optimization, to ensure that content resonates with target audiences and achieves marketing objectives.
Explore and critically evaluate innovative approaches to content creation and distribution, leveraging emerging trends and technologies to differentiate brands and capture audience attention.
Skills
Proficiency in content creation techniques, including storytelling, visual communication, and multimedia production.
Design strategies for content optimization, such as search engine optimization (SEO), social media promotion, and UX optimization, to ensure that content resonates with target audiences and achieves marketing objectives.
Explore and critically evaluate innovative approaches to content creation and distribution, leveraging emerging trends and technologies to differentiate brands and capture audience attention.
Course Structure
Week 1 - Introduction to Digital Marketing (Part 1)
Week 2 - Introduction to Digital Marketing Management (Part 2)
Week 3 - Content Strategy Development (Part 1)
Week 4 - Content Strategy Development (Part 2)
Week 5 - The Art of Storytelling
Week 6 - Visual Communication and Design
Week 7 - Video Content Strategy
Week 8 - Search Engine Optimization (SEO) for Content
Week 9 - Content Distribution and Promotion (Part 1)
Week 10 - Content Distribution and Promotion (Part 2)
Week 11 - User-Generated Content (UGC)
Week 12 - Community Engagement
Week 13 - Content Analytics and Optimization
Week 14 - Emerging Trends in Digital Content Creation
Week 15 - Ethical Considerations in Digital Content Creation
Week 16 - Final presentation and assessment
Course Structure
Week 1 - Introduction to Digital Marketing (Part 1)
Week 2 - Introduction to Digital Marketing Management (Part 2)
Week 3 - Content Strategy Development (Part 1)
Week 4 - Content Strategy Development (Part 2)
Week 5 - The Art of Storytelling
Week 6 - Visual Communication and Design
Week 7 - Video Content Strategy
Week 8 - Search Engine Optimization (SEO) for Content
Week 9 - Content Distribution and Promotion (Part 1)
Week 10 - Content Distribution and Promotion (Part 2)
Week 11 - User-Generated Content (UGC)
Week 12 - Community Engagement
Week 13 - Content Analytics and Optimization
Week 14 - Emerging Trends in Digital Content Creation
Week 15 - Ethical Considerations in Digital Content Creation
Week 16 - Final presentation and assessment
Course Structure
Week 1 - Introduction to Digital Marketing (Part 1)
Week 2 - Introduction to Digital Marketing Management (Part 2)
Week 3 - Content Strategy Development (Part 1)
Week 4 - Content Strategy Development (Part 2)
Week 5 - The Art of Storytelling
Week 6 - Visual Communication and Design
Week 7 - Video Content Strategy
Week 8 - Search Engine Optimization (SEO) for Content
Week 9 - Content Distribution and Promotion (Part 1)
Week 10 - Content Distribution and Promotion (Part 2)
Week 11 - User-Generated Content (UGC)
Week 12 - Community Engagement
Week 13 - Content Analytics and Optimization
Week 14 - Emerging Trends in Digital Content Creation
Week 15 - Ethical Considerations in Digital Content Creation
Week 16 - Final presentation and assessment
Accreditation
This course is accredited by Norwich University of the Arts in partnership with LSDM
Accreditation
This course is accredited by Norwich University of the Arts in partnership with LSDM
Accreditation
This course is accredited by Norwich University of the Arts in partnership with LSDM
£800.00
£800.00
100% Online
100% Online
100% Online
Real support from expert tutors
Real support from expert tutors
Real support from expert tutors
Start in April
Start in April
Start in April
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
16 Weeks
16 Weeks
16 Weeks
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a digital certificate issued by the London School of Design and Marketing. It’s recognised by employers and trusted by professionals in creative and digital industries.
