Digital consumer engagement
Digital consumer engagement
Master the future of digital marketing and design. This course blends data-driven strategy with user-focused creativity to help you craft seamless, engaging brand experiences. From SEO and content to interface design, you’ll gain practical skills to stand out in today’s digital landscape - ending with a real-world project that puts your learning into action.
Module 1: Digital Marketing Management
Lesson 1 - Introduction to Digital Marketing (Part 1)
Lesson 2 - Introduction to Digital Marketing Management (Part 2)
Lesson 3 - Content Strategy Development (Part 1)
Lesson 4 - Content Strategy Development (Part 2)
Lesson 5 - The Art of Storytelling
Lesson 6 - Visual Communication and Design
Lesson 7 - Video Content Strategy
Lesson 8 - Search Engine Optimization (SEO) for Content
Lesson 9 - Content Distribution and Promotion (Part 1)
Lesson 10 - Content Distribution and Promotion (Part 2)
Lesson 11 - User-Generated Content (UGC)
Lesson 12 - Community Engagement
Lesson 13 - Content Analytics and Optimization
Lesson 14 - Emerging Trends in Digital Content Creation
Lesson 15 - Ethical Considerations in Digital Content Creation
Module 1: Digital Marketing Management
Lesson 1 - Introduction to Digital Marketing (Part 1)
Lesson 2 - Introduction to Digital Marketing Management (Part 2)
Lesson 3 - Content Strategy Development (Part 1)
Lesson 4 - Content Strategy Development (Part 2)
Lesson 5 - The Art of Storytelling
Lesson 6 - Visual Communication and Design
Lesson 7 - Video Content Strategy
Lesson 8 - Search Engine Optimization (SEO) for Content
Lesson 9 - Content Distribution and Promotion (Part 1)
Lesson 10 - Content Distribution and Promotion (Part 2)
Lesson 11 - User-Generated Content (UGC)
Lesson 12 - Community Engagement
Lesson 13 - Content Analytics and Optimization
Lesson 14 - Emerging Trends in Digital Content Creation
Lesson 15 - Ethical Considerations in Digital Content Creation
Module 1: Digital Marketing Management
Lesson 1 - Introduction to Digital Marketing (Part 1)
Lesson 2 - Introduction to Digital Marketing Management (Part 2)
Lesson 3 - Content Strategy Development (Part 1)
Lesson 4 - Content Strategy Development (Part 2)
Lesson 5 - The Art of Storytelling
Lesson 6 - Visual Communication and Design
Lesson 7 - Video Content Strategy
Lesson 8 - Search Engine Optimization (SEO) for Content
Lesson 9 - Content Distribution and Promotion (Part 1)
Lesson 10 - Content Distribution and Promotion (Part 2)
Lesson 11 - User-Generated Content (UGC)
Lesson 12 - Community Engagement
Lesson 13 - Content Analytics and Optimization
Lesson 14 - Emerging Trends in Digital Content Creation
Lesson 15 - Ethical Considerations in Digital Content Creation
Module 2: User Journey & Prototyping
Lesson 1 - User-Centred Design Principles
Lesson 2 - Empathize Phase: Introduction & desk research
Lesson 3 - Empathize Phase: Understanding competitors' offerings to users and prioritizing insights
Lesson 4 - Empathize Phase: Understanding user needs and behaviors
Lesson 5 - Define Phase: Creating User Personas
Lesson 6 - Define Phase: Mapping Touchpoints & Defining the Problem
Lesson 7 - Ideate Phase: Generating Ideas
Lesson 8 - Ideate Phase: Creating concepts
Lesson 9 - Prototype Phase: Creating user flows & storyboard
Lesson 10 - Prototype Phase: Creating wireframes
Lesson 11 - Prototype Phase: Creating low-fidelity prototypes
Lesson 12 - Test Phase: Best practices for user testing
Lesson 13 - Test Phase: Collecting insights and preparing key insights
Lesson 14 - Iterating and refining prototypes based on user feedback and analytics
Lesson 15 - Presenting and communicating design solutions to stakeholders
Module 2: User Journey & Prototyping
Lesson 1 - User-Centred Design Principles
Lesson 2 - Empathize Phase: Introduction & desk research
Lesson 3 - Empathize Phase: Understanding competitors' offerings to users and prioritizing insights
Lesson 4 - Empathize Phase: Understanding user needs and behaviors
Lesson 5 - Define Phase: Creating User Personas
Lesson 6 - Define Phase: Mapping Touchpoints & Defining the Problem
Lesson 7 - Ideate Phase: Generating Ideas
Lesson 8 - Ideate Phase: Creating concepts
Lesson 9 - Prototype Phase: Creating user flows & storyboard
Lesson 10 - Prototype Phase: Creating wireframes
Lesson 11 - Prototype Phase: Creating low-fidelity prototypes
Lesson 12 - Test Phase: Best practices for user testing
Lesson 13 - Test Phase: Collecting insights and preparing key insights
Lesson 14 - Iterating and refining prototypes based on user feedback and analytics
Lesson 15 - Presenting and communicating design solutions to stakeholders
Module 2: User Journey & Prototyping
Lesson 1 - User-Centred Design Principles
Lesson 2 - Empathize Phase: Introduction & desk research
Lesson 3 - Empathize Phase: Understanding competitors' offerings to users and prioritizing insights
Lesson 4 - Empathize Phase: Understanding user needs and behaviors
Lesson 5 - Define Phase: Creating User Personas
Lesson 6 - Define Phase: Mapping Touchpoints & Defining the Problem
Lesson 7 - Ideate Phase: Generating Ideas
Lesson 8 - Ideate Phase: Creating concepts
Lesson 9 - Prototype Phase: Creating user flows & storyboard
Lesson 10 - Prototype Phase: Creating wireframes
Lesson 11 - Prototype Phase: Creating low-fidelity prototypes
Lesson 12 - Test Phase: Best practices for user testing
Lesson 13 - Test Phase: Collecting insights and preparing key insights
Lesson 14 - Iterating and refining prototypes based on user feedback and analytics
Lesson 15 - Presenting and communicating design solutions to stakeholders
Module 3: Final Practical Project
With expert tutor feedback + certification
An expert tutor will provide qualitative insights on what’s working, what could improve, and how to elevate your project.
Earn your Certificate of Program Completion + Portfolio - ready work
Module 3: Final Practical Project
With expert tutor feedback + certification
An expert tutor will provide qualitative insights on what’s working, what could improve, and how to elevate your project.
Earn your Certificate of Program Completion + Portfolio - ready work
Module 3: Final Practical Project
With expert tutor feedback + certification
An expert tutor will provide qualitative insights on what’s working, what could improve, and how to elevate your project.
Earn your Certificate of Program Completion + Portfolio - ready work
£599.00
£599.00
100% Online
100% Online
100% Online
30 lessons
30 lessons
30 lessons
Certificate upon program completion
Certificate upon program completion
Certificate upon program completion
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a digital certificate issued by the London School of Design and Marketing. It’s recognised by employers and trusted by professionals in creative and digital industries.
Related programmes
Related programmes
Related programmes
Be the first to learn
Select the programmes you’re interested in and secure your spot for early-access pricing. Only 100 spots.
Be the first to learn
Select the programmes you’re interested in and secure your spot for early-access pricing.