Data analytics
Data analytics
This course will give you the knowledge and skills you need to succeed in a data-driven environment. Covering the fundamentals of data analytics in marketing, including customer segmentation, predictive analytics, and leveraging big data for targeted campaigns, you will learn to make informed decisions that drive results and stay ahead of the competition.
Skills
Identify and implement the type of analyses that will best achieve the objectives of a specific market opportunity.
Critically analyse marketing strategy needs by building a marketing information system that provides the right insights.
Demonstrate how to collect and prepare data for analysis using different methods, tools and techniques.
Skills
Identify and implement the type of analyses that will best achieve the objectives of a specific market opportunity.
Critically analyse marketing strategy needs by building a marketing information system that provides the right insights.
Demonstrate how to collect and prepare data for analysis using different methods, tools and techniques.
Skills
Identify and implement the type of analyses that will best achieve the objectives of a specific market opportunity.
Critically analyse marketing strategy needs by building a marketing information system that provides the right insights.
Demonstrate how to collect and prepare data for analysis using different methods, tools and techniques.
Course Structure
Week 1 - Introduction to Data Analysis in Marketing
Week 2 - Data Collection and Sources
Week 3 - Ethical Considerations and Privacy Concerns
Week 4 - Optimising the Data Pipeline
Week 5 - Descriptive Analysis
Week 6 - Key Performance Indicators (KPIs) in Marketing
Week 7 - Tools for Data Visualisation
Week 8 -Exploratory Data Analysis
Week 9 - Predictive Analysis
Week 10 - Prescriptive Analysis
Week 11 - Customer Segmentation and Personalisation
Week 12 - Social Media Analysis
Week 13 - Big Data
Week 14 - AI (Artificial Intelligence) and Machine Learning
Week 15 - Business Intelligence
Week 16 - Final assessment - Data analysis report
Course Structure
Week 1 - Introduction to Data Analysis in Marketing
Week 2 - Data Collection and Sources
Week 3 - Ethical Considerations and Privacy Concerns
Week 4 - Optimising the Data Pipeline
Week 5 - Descriptive Analysis
Week 6 - Key Performance Indicators (KPIs) in Marketing
Week 7 - Tools for Data Visualisation
Week 8 -Exploratory Data Analysis
Week 9 - Predictive Analysis
Week 10 - Prescriptive Analysis
Week 11 - Customer Segmentation and Personalisation
Week 12 - Social Media Analysis
Week 13 - Big Data
Week 14 - AI (Artificial Intelligence) and Machine Learning
Week 15 - Business Intelligence
Week 16 - Final assessment - Data analysis report
Course Structure
Week 1 - Introduction to Data Analysis in Marketing
Week 2 - Data Collection and Sources
Week 3 - Ethical Considerations and Privacy Concerns
Week 4 - Optimising the Data Pipeline
Week 5 - Descriptive Analysis
Week 6 - Key Performance Indicators (KPIs) in Marketing
Week 7 - Tools for Data Visualisation
Week 8 -Exploratory Data Analysis
Week 9 - Predictive Analysis
Week 10 - Prescriptive Analysis
Week 11 - Customer Segmentation and Personalisation
Week 12 - Social Media Analysis
Week 13 - Big Data
Week 14 - AI (Artificial Intelligence) and Machine Learning
Week 15 - Business Intelligence
Week 16 - Final assessment - Data analysis report
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
Accreditation
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
£800.00
£800.00
flexible payment options available
flexible payment options available
100% Online
100% Online
100% Online
Real support from expert tutors
Real support from expert tutors
Real support from expert tutors
Starts in April
Starts in April
Starts in April
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
Language: English, Spanish or Portuguese
16 weeks
16 weeks
16 weeks
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
Accredited by Norwich University of the Arts
What our students say
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
What our students say
Don’t just take our word for it! Here’s what our learners have to say about their journey with us.
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I chose LSDM because of the online accessibility to it. You can learn at your own pace, and it was just a course that looked very interesting to me to take."
Vian Roos
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
"I had the chance to further my education and doing it at home and keep working, so it was the perfect balance."
Ludovic Dumas
Who it's for
Who it's for
Who it's for
Our programmes are designed for professionals who want to lead in marketing, product, and design — not just keep up. Whether you’re starting out, pivoting careers, or deepening your expertise, this learning experience is built for you.
Marketers who want to speak the language of design and build campaigns that convert.
Designers aiming to expand their strategic thinking and business impact.
Career changers moving into digital roles across UX, branding, and product.
Founders & freelancers balancing multiple roles and skill sets.
Creative professionals wanting practical projects and portfolio-ready outcomes.
Earn a recognised certificate
Earn a recognised certificate
Earn a recognised certificate
When you complete a programme, you’ll receive a credit-bearing certificate issued by the London School of Design and Marketing and accredited by the Norwich University of the Arts. It’s recognised by employers and trusted by professionals in creative and digital industries. You can use these credits towards a full degree.
